CPA networks (or CPA affiliate networks) are services in which the advertiser pays directly for the action done (order, sale) on your web site when passing through the offered traffic channel.

According to marketers, this system is perfectly suited for B2C (software downloads, payment for members, online store purchases) and is certainly not applicable to B2B companies.

The way in which do CPA networks work?

The network owner enters into an agreement in addition to a network of blogs, website directory site sites and other online resources to put ad units.

The system is similar to participation within an advertising network in Yandex or Google Display System, but with one difference.

Mutual payments making use of partners are made directly relating to completed actions on a website.

How Certified public accountant (cpa) marketing networks work

Then the network owner signals an agreement with an advertiser (usually on paper), specifying typically the terms of payment besides clearly specifying the rate for any lead.

Actual disadvantage for advertisers quick the fact that the owners associated with normal sites usually call for a fairly large amount to enter the unit.

Generally there will also be intermediary agents – CPA-network aggregators, which in fact get together all owners-agents of CPA-networks and resell traffic actually according to the scheme:

– Traffic resale design and style

– Usually the scheme is very simple, and every thing seems to be fair.

– The network expert buys traffic, catches prospective leads and resells the results in the seller of goods and alternatives.

If there is some kind of risk of being swindled by simply a CPA network, there is a kind of “arbitrage” – an aggregator linked to networks where one is particular to pay for leads and the another is rewarded after provided leads.


Sales Funnel

– In short, the scalp sales funnel consists of these kinds of steps:

speedy Potential customers.

: Unsolicited leads.

– Warm leads.

– Customers.


A warm lead in marketing is usually a conventionally “confirmed” lead.

That is, someone who is very a person who confirms that he is the one who made the application.

But he is not as yet your client.

Typically, a warm head might be:

: An interested visitor.

– A competition (who punches in fees, products).

: A person who inquires about the valuation or checks availability.

That is, even if the man wants to buy a product of your teeth, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t during the product), you will eradicate the customer.

When the customer is not satisfied with your very own feedback as a supplier as well as feedback about the product you happen to be selling, you will lose the particular purchaser.

This means that some sort of warm lead is scarcely a customer.

That is definitely, the sales funnel is going to be inexorable.


We’re just a little affcountry.com/ cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is definitely high – for example , a lot of us just need readers for our blog site, and you can get them very low-priced through CPA.

But we still stick to natural channels to attract visitors.

So what results are worth drawing?

Don’t let CPA approaches drive traffic to your site. You actually run the risk of losing chances in Yandex for questionable behavioral factors.

Do not create a landing page for the separate domain and do not make a list in services and net directories. You run the risk of losing the position of your site.

It is worth choosing the most effective method of payment for just about any lead. Remember that you are getting leads, but you cannot issue their quality.

Demand to be told concerning the methods of attracting traffic.

Demand the CPA’s legal details, the name of the director and the conclusion of the written agreement on your terms.

Still, we recommend to be able to concentrate in your hands regular methods of attracting traffic: circumstance on your accounts, SMM in the publishers, blog on your web page and SEO under your very own control.